Full-stack e-commerce transformation — Shopify migration, custom theme and performance marketing.

From Legacy Platform to High-Performance Commerce

Eson Direct is one of the UK's leading barber and hairdressing suppliers, serving thousands of B2C customers with professional tools, equipment and products. When they came to us, they were running on an outdated WordPress setup that was holding back both their user experience and their marketing performance.

We managed a seamless migration to Shopify, developing a custom theme that brought Eson Direct's brand identity to life — bold, professional, and built for conversion. Shopify POS was activated to unify their online and in-person sales channels. We then launched and managed full-funnel performance marketing campaigns across Google Ads, Meta, and TikTok, alongside a comprehensive SEO strategy.

The Google Merchant Center integration enabled product visibility across Shopping campaigns and free listings. The combined impact of a redesigned storefront and data-driven advertising resulted in measurably stronger traffic, improved conversion rates, and a significantly expanded customer base for Eson Direct.